Hello,
I have a policy-related question regarding App Store Review for dating apps.
As a development agency, we build apps based on client requirements. Recently, we received feedback from App Review stating that the dating app category is saturated and that the app should demonstrate unique features to avoid being considered spam or a duplicate of existing apps.
In such cases, what is the recommended approach for developers working on client projects? If a client requests a standard dating app with common features (profiles, matching, chat, etc.), is it likely to be rejected under the spam/duplicate guideline (4.3)?
Should developers proactively advise clients to include clearly differentiated features before submission, even if the app is functionally complete and complies with technical guidelines?
Any clarification on how App Review evaluates dating apps for uniqueness under Guideline 4.3 would be very helpful.
Thank you.