App Keeps Getting Declined From Guideline 5.6

I have been in the process of submitting an app and continue to get hit with guideline 5.6 as an error. Alongside the error the review team has attatched this screenshot of my paywall.

I would love to get some advice on what is causing this issue and how I can fix it.

**Below is the screenshot: **

Decline Message Guideline 5.6 - Developer Code of Conduct

Issue Description

The app attempts to manipulate customers into making unwanted In-App Purchases.

Next Steps

  • Revise the app to comply with these requirements.
  • Once the app is fully compliant, resubmit the app for review.

Resources

Learn more about Developer Code of Conduct requirements in guideline 5.6.

Thanks in advance for the review / advice.

Hi,

Looking at your screenshot, I think there are a few UI patterns that might be triggering the Guideline 5.6 rejection. Here are my thoughts on what might be causing the issue:

1 . Misleading Purchase Flow (Default Selection & "Continue" Button)

The timeline at the top emphasizes a “3-day free trial,” and the Yearly plan clearly shows a trial badge. However, the Monthly plan is selected by default and doesn't appear to include a trial. Because the screen heavily promotes a free trial, having a prominent "Continue" button while a non-trial plan is selected can give the false impression that tapping it starts a trial. I think this looks like a “bait-and-switch” pattern where users expect a trial but are charged immediately. Instead of selecting a plan by default, I think it would be better to have no plan selected initially, requiring the user to explicitly make a choice.

2 . Lack of Clear Feature Explanation

“Reduce Uncertainty When Dining Out” is a nice headline, but I think the paywall needs to explicitly list what specific features are unlocked by the subscription. Without this context, reviewers might feel the screen is pushing users toward a purchase without clearly explaining what they are paying for.

3 . Missing Standard Subscription Disclosures

I believe it is necessary to include standard auto-renewal fine print at the bottom of the screen, such as stating that subscriptions automatically renew unless canceled at least 24 hours before the end of the current period. Currently, this standard disclaimer text seems to be missing.

For reference, I’m attaching a screenshot of my own app’s paywall. I designed it so that no plan is selected by default (the "Subscribe" button remains disabled until a choice is explicitly made), the premium features are clearly listed, and the standard disclosures are included at the bottom.

Hope seeing a concrete example helps, and good luck with the resubmission!

There are rules for subscription plans. As long as I see your screenshot, you don't seem to follow them. Have you looked for and read subscription plan documents? I'm not going to post links for you. Nor am I going to mention those rules because I already did twice in the past several days. You will never get your subscription plans approved unless you follow those rules.

App Keeps Getting Declined From Guideline 5.6
 
 
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